How can business education make a difference in Greece today? To address this question, take a look at the key challenge of the business community today. With the first signs of a shy recovery, cost cutting and managing liquidity are grossly insufficient for carving our way out of the deep recession. Unfortunately, most companies are still obsessed with lowering the break–even point, rationalizing production or simplifying procedures, which have been necessities in light of unprecedented liquidity problems and free fall in demand. No matter how pressing these needs may have been so far, they should not avert the attention from preparing a strategy for growth. Senior leaders charged with the growth imperative face two organizational challenges along the way: customer centricity and innovation. These two challenges should be the compass on how we should reform the management education and especially the Executive MBAs and Executive Education at business schools.