---
title: Simplify your strategy to thrive in a complex world
description: "The new reality, strategy is not about defending a permanent competitive position but involves the ability to exploit ephemeral opportunities and market jolts. In such a market environment, companies can improve their execution by simplifying their strategy in two key ways: making simple rules for decision making and embracing improvisation to execute their strategy."
---

[Blog - Alba Graduate Business School](https://blog.alba.acg.edu)

# [Simplify your strategy to thrive in a complex world](https://blog.alba.acg.edu/simplify-your-strategy-to-thrive-in-a-complex-world)

 Written by [Kyriakopoulos Kyriakos](https://blog.alba.acg.edu/author/kyriakopoulos-kyriakos) | 05 Nov 2015

**‘Our strategy is brilliant… but execution is not our forte’.** ‘Our plan was well-devised. Market surprises, unfortunately derailed our strategy.’ Excuses like these abound in the corporate world. So do the strategy failures! Failing on execution is almost 70% and it is the greatest managerial challenge according to a recent study among 400 CEOs of large companies.

 

[View full post](https://blog.alba.acg.edu/simplify-your-strategy-to-thrive-in-a-complex-world)

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