What common tools and practices could HR, and especially recruiting, possibly have with Marketing? The answer is: more than you can imagine.
Let’ stake a step back and review the basics. Companies wish to attract new customers to meet their financial goals and at the same time, they also seek to hire top talents who will help them their long-term success. Consequently, finding and managing new contacts / candidates who meet certain criteria is crucial for both departments (marketing and HR). Meanwhile, the way people communicate, search for information, buy or even apply for a job has changed profoundly. It's now easier and quicker than ever, to find information about a product, a company or a job opening.
In recent years, marketers have been using increasingly new digital marketing strategies and tools, relying on inbound philosophy, to attract new leads and convert them into customers - and this approach can be “borrowed” and replicated by recruiters.