As the Greek economy seeks new champions to boost growth, and subsidy programs to support young and first-time entrepreneurs are expected, a vast pool of resources is left untapped. Family businesses make for more than 90% of ventures in Greece and several have been around for three or more generations. Though the term family business is often used with a negative connotation to describe a company that has deficiencies due to family involvement, the reality is different. Family businesses which address issues that arise due to family involvement tend to outperform other entrepreneurial ventures. In order to achieve sustainability and transgenerational growth, family businesses are forced to be entrepreneurial and to build on their tradition.